Category: User Segmentation

User Segmentation 4: Customising User Experience

I don’t know if any particular country has a dislike of the colour red, but if such a country exists and you normally have red in your app, that doesn’t need to apply to them! Users from the country can have a much bluer experience while the rest of the world keeps their red experience!…
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User Segmentation 3: Conducting A/B Tests with Firebase

A/B Testing is testing different configurations of your app with different segments of your users to gather data on which configuration gives the highest user engagement, retention, etc. This tutorial requires a fair understanding of Remote Config so if you don’t know about that yet, learn how to do it. How to create an A/B…
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User Segmentation 2: Sending Targeted Cloud Messages with Firebase

The easiest thing you can do with user segmentation, in my opinion, is Cloud Messaging. It’s a simple send everyone a message through their notifications. If you came here without checking the first part of the course and you don’t know what user segments are or how to make them, this won’t make much sense unless…
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User Segmentation 1: Defining User Segments with Firebase Analytics

Welcome to this new mini-course, User Segmentation! I’ll be covering the power of splitting users into segments to leverage features like A/B Testing, targeted Cloud Messaging, and the like. This introduction is the only one you need to see before looking at any of the other parts of this mini-course. Once you know how to…
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